EDGE AI Industry & Marketing WG

Updated Jun 24, 2026 Marketing & Industry

Jun 23, 2026

Summary

Working group members finalized content strategies and evaluated event participation through strategic industry alignment.

Content Finalization And Strategy
Smart home paper completion depends on final approval. Participants agreed to organize success stories on the solutions webpage for increased engagement.

Event Participation And Strategy
The group decided to focus on medium-tier educational events rather than strictly transactional trade shows. Future planning involves strategic partnerships for community growth.

Pilot Engagement Initiatives
A new webinar series featuring partner success stories was proposed to improve cross-timezone engagement. This concept will integrate into existing livestream rhythms.

Decisions

Aligned

  • Smart home paper publication finalized The smart home white paper is set to be finalized and posted to the solutions page this week, with associated social media promotion and a potential NotebookLM-generated podcast version.
  • Neighborhood concept adopted for event presence The “neighborhood concept,” featuring startup pods, information desks, and theaters, is established as the standard strategy for community presence at third-party (L2) events.
  • FY27 event strategic partners selected Micro Electronics and Sensors Converge were selected as the two primary strategic partners for FY27 to execute the community’s neighborhood event presence.
  • Solutions live stream show-and-tell adopted The solutions live stream was adopted as the primary vehicle for hosting monthly show-and-tell webinars that demonstrate collaborative problem-solving using edge AI.

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Next steps

  • unchecked[Pete Bernard] Review smart home paper: Review the smart home paper draft and provide final approval for publishing on the website.
  • unchecked[Rosina Haberl] Resend paper link: Resend the latest version of the smart home paper link to Pete Bernard.
  • unchecked[Lynda Greenberg] Promote paper: Promote the newly published smart home paper across social media channels.
  • unchecked[Pete Bernard] Generate podcast: Investigate generating a 20 minute podcast episode about the smart home paper using Notebook LM.
  • unchecked[Steven Brightfield, Tamas Daranyi] Confirm event attendance: Inform the working group leads if there is interest from Brainchip or Silicon Labs in participating in the neighborhood pods at the Things Conference.
  • unchecked[The group] Appoint scribe: Identify a team member to act as a scribe for the working group and manage edits for the solutions page.
  • unchecked[C.K. Kumar, Scott Smyser, Sumeet Kumar, Tamas Daranyi, Steven Brightfield] Provide success stories: Provide potential success stories and case studies from their respective organizations to populate the solutions live stream pipeline.

Details

  • Meeting Housekeeping and Attendance: Pete Bernard and Rosina Haberl discussed the status of meeting attendees, noting that Sarah and Eric were absent due to illness and vacation. Pete Bernard initiated an effort to improve meeting note-taking efficiency by utilizing Gemini, and they intended to verify after the meeting that all participants received the generated notes via email.
  • Smart Home Paper Finalization: The working group discussed the status of the smart home paper, which was nearing completion. Lynda Greenberg confirmed they had provided necessary images, and the group was awaiting final approval from Sarah. Pete Bernard requested that the paper be reviewed and posted to the solutions page within the week, suggesting that they promote the content through social channels and potentially generate a 20-minute podcast conversation using NotebookLM to increase engagement.
  • Defense Symposium Overview: Pete Bernard outlined the upcoming one-day Defense Symposium scheduled for September 18th in Washington, D.C. This invite-only event, which acts as an output from the Defense Working Group, targets policy makers and “neoprimes” rather than a strictly technical developer audience. Interested parties were directed to contact Rosina Haberl or the Defense Working Group alias for involvement, though minimal external promotion was planned.
  • The Things Conference Participation: Pete Bernard proposed a “neighborhood” concept for the Things Conference, featuring a pod of startups, an information desk, and a theater for live streams and videos, with startup pods available for $5,000 each. While Pete Bernard encouraged participation, Sumeet Kumar expressed that their organization would likely attend but not exhibit, as the event’s customer base did not align with their typical focus on trade show transactions seen at events like Electronica or Embedded World.
  • Event Value and Strategic Categorization: The group debated the value of various industry events, with Pete Bernard noting the importance of categorizing events into quadrants of value, including transactional, thought leadership, networking, or education. Tamas Daranyi and other participants discussed the historical and current focus of the Things Conference, characterizing it primarily as an educational and developer-focused “light edge” event rather than a transactional trade show, which influenced decisions regarding exhibitor participation.
  • FY27 Event Planning: Pete Bernard shared the organization’s FY27 strategic event planning, which involves forming strategic partnerships with Micro Electronics and Sensors Converge to host “neighborhood” concepts at their respective events. Pete Bernard indicated that these partnerships are intended to provide more value for the community and that the organization plans to place their bets on these medium-tier events for the upcoming year.
  • Singapore and Taipei Symposiums: The group discussed upcoming international events, including a one-day education-oriented symposium in Singapore and an event in Taipei on October 22nd and 23rd. Pete Bernard requested that members with representatives in Taipei notify the group if they wished to participate in the program committee for the Taipei event, which was noted for its unique supply chain ecosystem.
  • Solutions Page Management: Pete Bernard emphasized the importance of the solutions.jfoundation.org web page as a central artifact for the working group to highlight industry verticals and edge AI success stories. Pete Bernard requested that a member of the group volunteer to serve as a “scribe” to manage the page’s content, which would involve editing and adding case studies or white papers, and encouraged partners to drive traffic to this neutral community resource.
  • Proposed Engagement Pilots: C.K. Kumar proposed a “show and tell” webinar series where partners could present real-world problems and solutions built using Edge AI, with the goal of engaging audiences across different time zones. Pete Bernard expressed support for this concept, suggesting it could be integrated into the existing “Solutions Live Stream” rhythm, and invited all participants to contribute their success stories to build the pipeline for these broadcasts.