Commercialization WG – 02.27.26

Updated Mar 2, 2026 Commercialization

Feb 27, 2026

Invited Pete Bernard Jason Shepherd Rosina Haberl Michael Kuptz Eric Smiley Woolley, Rob

Attachments EDGE AI Commercialization WG 

Summary

Document release strategy finalized with a preview blog post before Embedded World and content submission deadlines extended for final tuning

Document Release Strategy Adopted
The team decided to release a synopsis blog post before Embedded World, calling it a preview to amplify the content and ensure the audience reviews the full white paper upon its later release. The full white paper, including the solution matrix, will be released together after the conference.

Content Deadlines Set
Content submission deadlines were set for the 13th of the month, with final tuning allowed until the 18th to complete the full document for the San Diego event. The pre-Embedded World blog post was confirmed, with a focus on illustrating the Edge AI Foundation’s scope across all accelerators, not just microcontrollers.

Solution Matrix and Final Review
The solution matrix was recognized as complex but beneficial for technical individuals and business stakeholders seeking appropriate solution providers. While no dedicated graphic designer is available, the marketing team will review materials to ensure the document is cohesive and graphics will be identified by the end of the 1st week of March.

ALIGNED

  • Release Synopsis Blog Before Embedded World A synopsis blog introducing key concepts will be released before Embedded World as a preview, followed by the full release of the white paper, including the solution matrix, later.
  • Use LF Edge Network Continuum Taxonomy The blog will leverage the LF Edge network continuum taxonomy to introduce the scope of the paper and establish a common language.
  • Finalize Blog Draft for Next Newsletter The draft short blog will be finalized and linked into the newsletter going out next Wednesday, after being published as an article on the website and linked via social media.
  • Working Group Posts Article to Wiki The working group members will be responsible for posting the article onto the wiki.
  • Set Full White Paper Submission Deadline The deadline for content submission for the full white paper is set for March 13th, with final feedback concluding by March 18th, aiming for presentation at the San Diego event on March 24th.
  • Marketing Checks Paper Design Cohesion Linda, the marketing lead, will review the full paper draft to ensure consistency and cohesion with existing style and design guidelines.
  • Eric Completes Edits by March 6th Eric must complete his section edits for the paper by March 6th.

More details:

  • Discussion on Document Release Strategy: The team discussed the strategy for releasing the main document (white paper) and the solution matrix, as Eric Smiley raised a concern that releasing an updated version of the same document later might lead to the audience not looking at it again. Jason Shepherd suggested releasing a synopsis blog post before Embedded World to amplify content and then release the full paper, including the matrix, together. Eric Smiley supported this idea, suggesting they call the initial release a “preview”.
  • Review of Content Completion and Deadlines: Eric Smiley acknowledged they had not finished their edits for the document during the current week. The discussion then moved to setting deadlines, where Jason Shepherd suggested setting the content submission deadline to the 13th of the month and then allowing time for trickling content until the 18th for final tuning. This timeline aims to have the full document complete for presentation at the San Diego event around March 23rd/24th.
  • Plan for Pre-Embedded World Blog Post: Jason Shepherd confirmed with Rob Woolley that they would move forward with releasing a blog post before Embedded World as a synopsis and introduction to the full white paper. Rob Woolley suggested that the blog should clearly illustrate that the Edge AI Foundation covers all accelerators, not just microcontrollers, to avoid confusion and properly define the scope of the paper across the continuum. Jason Shepherd will draft a short blog introducing key concepts and put it on a separate page within the main document for review.
  • Publication and Promotion Strategy for the Blog: Rosina Haberl confirmed that the blog post could be promoted in the next newsletter, which is scheduled to go out the following week on Wednesday. The team agreed that the blog post could be posted on the wiki and linked from social media, with Rosina Haberl confirming that an article would also be placed on the website. Rosina Haberl also noted that the working group members are responsible for uploading to the wiki, as that information was sent out by Pete.
  • Fit and Finish Process and Graphic Design: Jason Shepherd inquired about the process for “fit and finish” and whether a graphic designer was available to ensure the document is cohesive. Rosina Haberl clarified that they do not currently have a dedicated graphic designer, but Linda, the marketing person, typically reviews materials to ensure everything looks good. Jason Shepherd added that they will match the style of the last marketing white paper and plan to identify necessary graphics by the end of the first week of March so they can be prepared in parallel.
  • Review of the Solution Matrix and Next Steps: Jason Shepherd provided feedback on the solution matrix draft, noting that it helps break down the tradeoffs, while Rob Woolley critiqued it as “very wordy and nichy” for a general audience. Jason Shepherd agreed the content is complex but beneficial for technical individuals and helps those on the business side identify appropriate solution providers. The team confirmed that Eric Smiley would complete their homework for their section by the 6th, before Embedded World, and Jason Shepherd will continue to seek external feedback with the extended deadline of the 13th.

Suggested next steps

  • unchecked[Eric Smiley] Finalize Section: Complete assigned section of the white paper by March 6th.
  • unchecked[Jason Shepherd] Draft Blog: Create a short blog draft introducing key concepts. Place the draft on a separate page within the main document.
  • unchecked[Rosina Haberl] Coordinate Publication: Check with Pete regarding preferred method for article thumbnail and creation. Ensure the final article is placed on the website and added to the newsletter.
  • unchecked[Linda] Review Styling: Review the document for fit and finish. Ensure adherence to marketing style guidelines.
  • unchecked[Jason Shepherd] Manage Contributors: Respond to stakeholders confirming the content deadline extension to the 13th. Follow up with contacts to secure content input by the deadline.